Introduced in India in 2003, under the banner “For a Special Journey
Called Life”, the Chevrolet has emerged as one of the fastest growing
brand names in India. The introduction of the brand in this market
represents a significant milestone for GM in India and for the auto
industry. Under the Chevrolet umbrella, GM India presently produces the
Chevrolet Optra (Petrol and Diesel and the CNG version), Chevrolet
Tavera, Chevrolet SRV, Chevrolet Aveo, Chevrolet U-VA and the Chevrolet
Spark. The dynamic Chevrolet brand stands for quality, reliability,
safety, innovation, value for money proposition,
environment-friendliness and customer care.
The Chevy saga began in 1909 when William Durant, the founder of
General Motors and Louis Chevrolet, a leading racecar driver joined
hands to form the Chevrolet Motor Car Company. On November 3rd 1911 the
very first Chevy rolled off the assembly line and since then on, the
legendary ‘bow-tie’ logo has been part of automobile folklore across
the globe. It has the distinction of being one of the world’s most
famous brands and the best seller in North America